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What’s the Average Price of a Rental Car in the United Kingdom?
Whether you’re heading off on holiday, need a temporary rental car while yours is being repaired, or organising transport for work or your business, understanding rental car prices can help you plan with confidence.
Hire cars are a flexible and convenient option, but rental prices can vary, so knowing what to expect when renting cars makes all the difference.
What Affects the Cost of Car Hire?
There’s no one-size-fits-all answer when it comes to rental prices. The average daily cost depends on several factors, including:
- Vehicle type – Smaller, more economical cars typically cost less to hire than larger or premium models.
- Length of hire – Daily rates often reduce for longer bookings.
- Season and demand – Peak travel times, such as holidays or weekends, can impact pricing.
- Car hire locations – Prices can vary depending on where you collect and return the vehicle.
- Extras and add-ons – Options such as additional drivers, child seats, or sat navs can influence the total cost.
- Lease Type – The type of lease agreement can impact pricing, find out more about fixed term vehicle rental or flexible vehicle rental to discover which is best for you.
Understanding how these factors play into the final price can help you choose a hire car that fits both your needs and your budget.
What’s Included in a Car Rental Company’s Price?
The price you see advertised might not always reflect the full picture. When comparing car rental prices, it’s important to consider what’s included in the cost.
Things like car hire location, excess protection, mileage limits, fuel policies, roadside assistance, travel dates and choosing a popular car can all affect the overall cost to rent a vehicle.

How to Keep Hire Car Costs Manageable
There are a few simple ways to keep your car rental as affordable as possible:
- Book in advance – Rates are often lower when you book early.
- Be flexible with dates – Midweek hires may be cheaper than weekend ones.
- Choose the right vehicle – Consider how much space and which features you’ll realistically need.
- Review the fine print – Understanding insurance excess and fuel policies can save money down the line.
- Avoid unnecessary optional extras – Only choose add-ons that you’ll actually use to help save money.
If you’re ever unsure, just speak to your car hire provider, they should be happy to guide you through your options.
Where to Hire a Car?
If you need a hire car and want a smooth, stress-free experience PSD is here to help.
Whether you’re booking for personal use or business, at one of our convenient car hire locations, we’ll help you find the right solution.
Get in Touch
Have questions or ready to book? Contact our team today.
Call us on 0345 222 1022 or email send us an email at info@psdvehiclerental.co.uk. Our team are here to make sure you get the right car rental for you at the right price.